New starkraft product names from Dec 1, 2023
In preparation for Starkraft´s product assortment expansion, we will update our product names. New names will be applicable from December 1, 2023 onwards, visible on Starkraft documents. The name change is applicable for all Starkraft products.
In the following, we would like to explain this in detail.
Current Product Name
Until now the product name consisted of Starkraft + meaningful application name
Example: Starkraft BAGS
Future Product Name
The future name for the identical product will be Starkraft + meaningful application name + color + outstanding property
Example: Starkraft BAGS White Glossy
Name change of existing products
| Previous name | New name | Description |
|---|---|---|
| BAGS | BAGS White Glossy | Bleached, made from 100% virgin fiber |
| SHOPPER | SHOPPER White Glossy | Bleached, made from 100% virgin fiber |
| SHOPPER RECYCLED PRO & PLUS | SHOPPER RECYCLED PRO & PLUS | Made from recycled fibres |
| FORMFILL | FORMFILL White Glossy | Bleached, made from 100% virgin fiber |
| MEDICINE | MEDICINE White Glossy | Bleached, made from 100% virgin fiber |
| FLEXPACK | FLEXPACK White Glossy | Bleached, made from 100% virgin fiber |
| FLEXPACK SMOOTH | FLEXPACK White Glossy Smooth | Bleached, made from 100% virgin fiber |
| RELEASE | RELEASE White Glossy | Bleached, made from 100% virgin fiber |
| RELEASE S | RELEASE S White Glossy | Bleached, made from 100% virgin fiber |
From December onwards the BAGS product will be available in bleached (white - as mentioned in above example) and unbleached color. Instead of white for bleached the unbleached color will be called natural. From May 2024 onward additional natural options will be added to the portfolio.
Expansion of our range - new products available from Q2 2024
Please communicate this name change within your organization and don´t hesitate to reach out to your Starkraft representative with questions.
Documents and web presence will be updated in the course of the coming months.
Kind regards,
Starkraft Team